Auctions Vs Buy It Now Which Is Better?

Once again, there are pros and cons to each of these methods. Auction listings are better for exposure as you know they will run for the full duration of the listing. That means you’ll get more potential for people to click through to your About Me page or visit your website, as well as encouraging bids on your listing and possibly selling your eBook for slightly more than the minimum price.

Buy It Now items tend to capture those people who want an item now, instead of having to wait seven or ten days to get access to it. Because eBooks are delivered digitally, you can be reading one within minutes of buying and paying for it. That benefit is taken away if you have to bid on an auction – unless of course it’s near the end. That’s why a lot of bids won’t happen until the last hours or minutes of an auction.

Some sellers put each eBook on auction and then put copies of the same title in their eBay shop to be bought immediately. This covers both options, encourages people to visit your shop and possibly buy more than one thing, and also gives them all the options. So you might have a title on auction starting at a cent, while that same title could be available in your eBay shop for ninety nine cents to buy immediately.

Only testing will reveal what works best for you, but if you cover all the bases you’ll get the best results.

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